The Luxury Laws
What’s the source of the magic behind the world’s most fabled and fabulous luxury brands? What makes their hold over us so enduring?
Understanding what makes luxury brands different is the key to success in the luxury business, from new luxury team members to experienced leaders. In this book, luxury expert Erin Corrigan, founder of Moxie, pulls back the curtain on the complex, nuanced world of luxury. Through best practices, success stories, and cautionary tales, she guides us with an anthropological lens through eight Luxury Laws of Excellence, founded on her work with some of the world’s most iconic luxury brands. Her fundamentals are a must-read for anyone in the luxury business.
